The Media Of Mass Communication
In this chapter you will learn:..
@Most media scho;lars today believe the effects of the mass media generally are cumulative over time.
@Individuals choose some mass media over others for the satisfactions they anticipate.
@Individuals have substantial control over mass media effects on them.
@Mass media have a significant role helping children learn society's expectations of them.
@Scholars differ on whether media-depicted violence triggers aggressive behavior.
@The mass media set the agenda for what people are interested in and talk about.
@The mass media can work against citizen involvement in political processes.
The boy genius Orson Welles was on a roll. By 1938, at age 23, Welles's dramatic flair had landed him a network radio show, "Mercury Theater on the Air," at prime time on CBS on Sunday nights. The program featured adaptations of well-known literature. For their October 30 program, Welles and his colleagues decided on a scary 1898 British novel.